A company’s sales compensation program can both reflect and shape aspects of it’s corporate culture. Do any of the statements below describe the culture surrounding your sales compensation program?
“Successful sales people should be the highest paid in the company because they generate the revenue.”
“The sales compensation program should be a driven by the same funding mechanism as corporate bonus programs.”
“The sales compensation program is primarily a way of controlling the sales force.”
“Of course sales people are motivated by money, but they need to be business people first."
“An effective sales compensation plan enables and empowers sales people to do the best thing for the company.”